Loliware Edible Cups

Loliware began as an entry in a Jell-O mold competition in the summer of 2010 and media interest encouraged us to push this project to the next level.  

Developing the marketing angle to be a sustainable alternative to disposable plastic cups, we were fortunate enough to obtain initial capital through a Kickstarter campaign. Today, Loliware is a successful standalone company operated by two of my former business partners, and was recently funded on Shark Tank.

Client: The Way We See The World

Role: Founder, Designer

Team: Ingrid Zweifel, Chelsea Briganti, Leigh Ann Tucker